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Any 3 full-size bottles £49.99 — mix any scents

Free UK shipping on every order

3-bottle pack ships express, 3–5 days

Late past 8 days? Take £4 back

30ml sizes and a 3-bottle travel pack

Storiesfragrance guide

Parfum vs eau de parfum vs eau de toilette, explained

The words on the bottle describe how much perfume oil is inside. Here is what each one means, why the numbers vary, and what it changes when you wear it.

2 min read

Eau de toilette, eau de parfum and parfum are not different kinds of fragrance. They are the same idea at different strengths. The label tells you roughly how much perfume oil is dissolved in the alcohol, and that single number changes how a scent opens, how close it sits and how often you reach for the bottle.

The catch is that none of these terms is legally defined. Each house sets its own recipe, so the ranges below are the common industry convention rather than a rule.

The usual ranges

  • Eau de cologne: around 2 to 4 percent perfume oil. A light splash, often citrus.
  • Eau de toilette (EDT): around 5 to 15 percent. Bright and airy, built to feel fresh.
  • Eau de parfum (EDP): around 15 to 20 percent. The most common strength on shelves today.
  • Parfum, sometimes called extrait: around 20 percent and above. The richest version of a scent.

What the concentration actually changes

More oil and less alcohol means a softer, rounder opening. Alcohol carries the first few minutes of a fragrance up and away from the skin, which is why lighter concentrations can feel sharp or sparkling on the first spray. A parfum tends to open closer to the skin and settle faster into its heart notes.

It also changes how much you need. A higher concentration usually means fewer sprays for the same presence, so the price per bottle and the price per wear are not the same comparison.

What concentration does not guarantee is a fixed number of hours. How long a scent is noticeable depends on the ingredients (base notes such as woods, vanilla and musks linger longer than citrus), on your skin, and on the weather. Two parfums of the same strength can behave very differently.

Why "parfum" can smell different from the EDT of the same name

When a house releases several strengths of one scent, it rarely just adds oil. The balance is often reworked, so the parfum may lean warmer and the EDT brighter. If you liked one strength, test the other rather than assuming it is simply a stronger copy.

Which one should you buy?

  • Choose an EDT if you want something light for hot weather or for re-spraying through the day.
  • Choose an EDP if you want a middle ground and the widest choice of scents.
  • Choose a parfum if you prefer fewer sprays, a closer and richer feel, and warmer compositions.

Whatever you pick, test it on skin and wait at least an hour before deciding. The opening is the least representative part of any fragrance, and at every concentration it is the part designed to sell.

See every scent, all at 25 percent perfume oil.

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