Stories
Things worth knowing
Gift guides, getting-ready routines, and notes on scent, season and mood.
Fragrance guides
Vanilla perfumes that are more than sugar
Vanilla is the most loved note in perfumery and the easiest to get wrong. How to tell a warm, grown-up vanilla from a cupcake, and five that go further.
2 min read
Fragrance guides
What perfume to wear on a date
A date is a close-up occasion, so the rules are different from a party. How to pick a scent that is noticed at arm’s length, not across the room.
2 min read
Fragrance guides
Woody, fresh, sweet, floral: fragrance families explained
Almost every perfume belongs to a family. Knowing which ones you like is the fastest way to stop buying bottles you never wear.
2 min read
Fragrance guides
How to layer perfume without smelling muddy
Layering two fragrances can make something that is entirely yours, or something that smells like two strangers arguing. A simple method that avoids the second.
2 min read
Fragrance guides
How to make perfume last longer on your skin
Most perfume fades early for fixable reasons: dry skin, the wrong spot, a bottle kept in a warm bathroom. Eight habits that make any fragrance go further.
2 min read
Fragrance guides
Oud for beginners: what it smells like and where to start
Oud has a reputation for being heavy and difficult. Some of it is. Here is what the note really is, why it divides people, and the gentlest ways in.
2 min read
Fragrance guides
Parfum vs eau de parfum vs eau de toilette, explained
The words on the bottle describe how much perfume oil is inside. Here is what each one means, why the numbers vary, and what it changes when you wear it.
2 min read
Fragrance guides
Perfume for the office: how to wear scent at work
Shared air, meeting rooms and colleagues with sensitive noses. How to wear fragrance at work so it feels like part of you rather than an announcement.
2 min read