Bla Bli Blu

What jasmine actually smells like

The material

Where it comes from

A white flower picked before dawn, when the scent is strongest. It takes several thousand blossoms to produce a small amount of absolute, which is why real jasmine is among the most expensive materials in the business.

The smell

How jasmine reads

Rich, warm and heady, with a slightly animalic depth underneath the sweetness. It is not a light floral — it fills a room.

On skin

How it wears

A heart note. It arrives as the citrus fades and carries the middle of the fragrance, often for hours.

6 parfums

Jasmine in the range

Hot AF, Hot AF, Cookie Crush, Cookie Crush and more — all at 25% perfume oil.

Bla Bli Blu

See every jasmine parfum

25% perfume oil, blended in small batches.

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