Fragrance tips

Why your perfume fades early

Habit 1

Moisturize first

Fragrance evaporates faster from dry skin. Apply after a shower or over unscented lotion.

Habit 2

Spray, do not rub

Let it dry on its own so you smell the composition as it was made.

Habit 3

Keep it out of the bathroom

Heat, light and humidity break fragrance down. A cool drawer is better.

Habit 4

Ask someone before re-spraying

Your nose stops noticing your own scent within minutes. Others still can.

Bla Blu Bli

Read the full guide

Every note, every parfum, and how to choose.

Read more