Bla Bli Blu

What apple actually smells like

The material

Where it comes from

A synthetic accord. There is no usable apple extract — the fruit gives up almost nothing on distillation, so apple in perfume is always built.

The smell

How apple reads

Crisp and green-red, closer to biting a fresh apple than to apple juice.

On skin

How it wears

A top note. It gives a fresh, slightly tart opening and then hands over quickly.

4 parfums

Apple in the range

Old Money, Old Money, By the Beach, By the Beach — all at 25% perfume oil.

Bla Bli Blu

See every apple parfum

25% perfume oil, blended in small batches.

Read more